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Social signals speed up indexing: the data

· Indexing · Social signals

We tell creators to link their new site from their social profiles. The reason is simple. Search engines already trust the platforms you're on, and that trust carries over when those profiles point at your domain.

What we saw across 200+ pages

Some pages launched with no social links. Others were linked from live profiles on YouTube, TikTok, Instagram and X. The unlinked pages often took weeks to index, and some never did until we added a signal. The linked pages usually indexed within days.

To a crawler, an unlinked page on a new domain is a random document. A page linked from an active profile looks like part of someone it already knows.

Part of every launch

  • Add the domain to every profile bio and link field
  • Put key pages in link-in-bio tools from day one
  • Post a few launch announcements that connect the handle to the site

This doesn't replace on-site SEO. It just tells search engines the site belongs to someone real.