Contracts & termination

1. How we structure engagements

Most projects center on a clear scope and a defined asset: a performance website, a content system and an optional optimization layer. A typical contract has:

• A build phase covering strategy, planning, architecture, implementation and launch.
• An optional ongoing phase for analytics, CRO, content systems and monetization support.
• Clear assumptions about who does what, what's included and how we handle changes in scope or priorities.

2. Example pricing for high-end creator builds

For larger creator assets, we price the work as we would for a traditional client, then tie the payment schedule to performance. For example:

• A project value for the website build, such as $50,000.
• A monthly value for analytics, CRO and optimization, such as $2,000 / month.
• All of it can be deferred and repaid entirely from revenue the asset earns (ad revenue, sponsorship, product sales, etc.).

We agree up front what the work is worth. We get paid from the property's performance, not from a large check on day one.

3. Deferred, performance-backed terms

For select creators and high-margin assets, we may offer revenue-backed terms:

• The build fee and ongoing optimization fee are fully deferred and paid down only from revenue the site earns.
• We agree how revenue is measured, which sources count and what goes toward repayment.
• We agree a review window (for example, the first 6-12 months after launch) to judge whether the asset has real traction.

If by that review point the site hasn't earned enough to realistically pay down the deferred amounts, and we agree the project isn't working economically, the creator does not have to repay the deferred build or monthly amounts. We part ways with no bill for work that didn't perform.

The exact thresholds, timeframes and conditions for write-offs or continuing are always set in the specific agreement.

4. Termination & winding down

We aim for fair termination terms that protect both sides:

• Termination for performance: if the asset hasn't reached agreed revenue levels by a set point, and we both conclude it isn't worth pushing further, either party can terminate under the performance clause. Outstanding deferred build and monthly values are then typically written off.
• Termination for other reasons: if the relationship ends for reasons unrelated to performance, such as a strategic pivot or change in priorities, the contract may offer other options, like a partial buyout, revised payment terms or a transition plan. We handle these case by case.
• Notice & communication: contracts generally include a notice period and a chance to review results before any major change.

5. Ownership & access after termination

You should be left with a usable asset even after we step away:

• You keep the rights to your content, branding and the core website assets as defined in the agreement.
• We may remove or disable internal tools, proprietary components or access tied to our internal systems.
• We work with you on a reasonable handoff so your team or another partner can keep running the asset if you want.

6. Every contract is tailored

This page shows how we think about risk and fairness. It is not a standard contract.

Terms depend on each creator or business: following, engagement, niche, revenue mix, risk profile and other relevant metrics. A creator with a deep, proven archive and a high-intent audience may get different terms than a brand-new project.

The goal is always terms both sides would accept if the roles were reversed.