Contracts & termination

1. How we structure engagements

Most projects are organized around a clear scope of work and a defined asset: a performance website, a content system, and an optional optimization layer. We try to keep contracts simple and owner-friendly:

• A defined build phase covering strategy, planning, architecture, implementation, and launch.
• An optional ongoing phase for analytics, CRO, content systems, and monetization support.
• Clear assumptions about who does what, what's included, and how we handle changes in scope or priorities.

2. Example commercial model for high-end creator builds

For larger creator or influencer assets, we often price the work the same way we would for a traditional client, then structure the payment schedule to align with actual performance.

As an example, a high-end engagement might be modeled as:

• A project value for the website build (for example, $50,000).
• An ongoing monthly value for analytics, CRO, and optimization (for example, $2,000 / month).
• All of that commercial value can be deferred and repaid entirely from revenue generated by the asset (ad revenue, sponsorship, product sales, etc.).

In other words: we agree up front what the asset is worth, but we get paid back through the performance of the property, not by asking you to write a large check on day one.

3. Deferred, performance-backed structures

For select creators and high-margin assets, we may offer revenue-backed terms:

• The build fee and ongoing optimization fee are fully deferred and paid down solely from revenue the site generates.
• We agree on how revenue is measured, which sources are included, and what counts toward repayment.
• We agree on a review window (for example, the first 6–12 months after launch) to assess whether the asset has meaningful traction.

If, by that agreed review point, the site has not produced enough revenue to realistically pay down the deferred amounts, and we collectively determine that the project is not working economically, the creator is not obligated to repay the deferred build or monthly amounts. We part ways with no lingering bill for work that didn't perform.

The exact thresholds, timeframes, and conditions for write-offs or continuation are always defined in the specific agreement.

4. Termination & winding down

We aim for straightforward, fair termination terms that protect both parties:

• Termination for performance: if the asset does not generate agreed-upon levels of revenue by a certain point, and we mutually conclude it's not worth pushing further, either party can terminate under the performance clause. In that scenario, outstanding deferred build and monthly values are typically written off.
• Termination for other reasons: if the relationship ends for reasons unrelated to performance (for example, a strategic pivot or change in priorities), the contract may include different options such as a partial buyout, revised payment terms, or a transition plan. Those details are handled on a case-by-case basis.
• Notice & communication: contracts generally include a notice period and an opportunity to review results before any major changes are made.

5. Ownership & access after termination

Our work is designed to leave you with a usable asset, even if we're no longer actively involved:

• You retain rights to your content, branding, and the core website assets as defined in the agreement.
• We may remove or disable internal tools, proprietary components, or access tied to our internal systems.
• We work with you on a reasonable handoff so your team or another partner can continue operating the asset if desired.

6. Expectation-setting & tailored contracts

This page exists to show you how we think about risk, upside, and fairness when we work with creators and businesses. It's about expectations and philosophy, not a one-size-fits-all contract.

All contracts are unique to the digital creator or business and are based on their following, engagement, niche, revenue mix, risk profile, and other relevant metrics. A creator with a deep, proven archive and high-intent audience may be offered different terms than a brand-new project or early-stage experiment.

In every case, the goal is the same: align incentives, make downside clear, and give both sides a structure they'd feel comfortable with if roles were reversed.