For businesses
Your Growth Is Our Problem Now
If your growth depends on platforms you don't own, you're always one algorithm change away from a bad quarter. We help you turn rented attention, existing content, and underused traffic into owned digital assets that compound over time.
Performance web builds, SEO systems built from what you already made, monetization, and CRO ; plus optional distribution through a vetted creator network.
You don't need another platform. You need an asset layer.
Most businesses are already producing content sales calls, webinars, decks, podcasts, thought-leadership posts but very little of it lives on an asset they fully own. Instead, it's scattered across social feeds, internal tools, and landing pages that were never built for performance.
- Heavy reliance on paid social and walled gardens with weak SEO and limited email capture.
- "Good enough" marketing sites that look fine but are slow, hard to update, and not built around revenue metrics.
- Content teams pushing assets into platforms you don't own instead of compounding value on your own domain.
What we help you build
- Owned property
- A fast, modern site or content hub built from your existing assets; talks, webinars, playbooks, case studies, docs.
- Compounding channels
- Search, email, and retargeting infrastructure that grows even when paid spend pauses.
- Clear economics
- Analytics, monetization, and testing frameworks mapped to your real margin and sales cycle; not vanity metrics.
The same systems we use for creators, tuned for your business.
We don't reinvent the wheel for every client. We use a proven stackperformance web, content systems, monetization, media buying, and CROand adapt it to how your business already sells and communicates.
- Performance web builds fast, component-based sites that your team can extend without fighting plugins or legacy templates.
- SEO & content systems landing pages, guides, and resource hubs built from transcripts, internal docs, and existing thought leadership.
- Digital asset monetization for orgs with media arms or content properties that can support ads, sponsorship, or product-led revenue.
- Media buying & paid growth responsibly scaling what already works across paid social, search, and high-intent audiences.
- Analytics & CRO instrumentation and experimentation that map directly to pipeline, revenue, and LTV.
Where you are today vs. where we take you
Today
- Site is mostly a brochure, not a revenue asset.
- Content lives on social platforms, in decks, or behind logins.
- Paid spend works, but performance is fragile and platform-dependent.
After working with Margin
- Owned properties that rank, convert, and are easy to extend.
- Content repurposed into durable assets: guides, resource hubs, tools, and landing experiences.
- Paid and organic reinforcing each other on the same domains you actually own.
Plug into a vetted creator network when it makes sense.
Because we work directly with creators, we can create creator-powered distribution for businesses that have something genuinely useful to share: products, tools, or education that align with the audiences our creators already serve.
Co-built assets
Collaborate with aligned creators on guides, landing pages, and resources that live on owned propertiesnot just social posts.
Sponsored content with substance
Integrations that point to high-value pages, tools, or educationnot just homepage traffic.
Attribution & economics
Clear tracking across creator channels, your owned assets, and downstream revenue so you know what actually works.
Access to the creator network is optional and only recommended when there's a strong fit between your offer and the audiences in our ecosystem. No forced influencer campaigns.
How a typical engagement works
- 01
Discovery & asset audit
We map your existing sites, content, funnels, and data sources, then identify where owned assets can replace fragile, platform-dependent pieces of the stack.
- 02
Build the asset layer
We launch or rebuild key properties using your existing content performance web builds, resource hubs, and search landing pages with analytics and tracking wired in.
- 03
Optimize, monetize, and (optionally) scale
We layer in CRO, monetization, and paid growth where it makes sense plus creator collaborations if there's a clear, mutual fit.
What we need from your side
- Clarity on your core offers, pricing, and margins.
- Access to existing content: webinars, decks, recordings, documentation, and marketing assets.
- Access to analytics and ad accounts where we'll be measuring impact.
- A point person who can give directional feedback on brand and positioning, without needing to write copy from scratch.
We use AI to handle the plumbing, site generation, page structure, and formatting so your team can focus on strategy, product, and customer experience.
Ready to turn your content and traffic into an owned asset?
Share your current site, key channels, and a quick summary of how you grow today. We'll come back with a concrete view of what an owned-asset strategy could look like for your business.