Service · Monetization
Develop how your site and audience earn.
Display advertising, sponsorships, affiliate programs, leads and direct sales. We set up the mix that fits your audience, measure it, and keep testing.
Why your own site can pay more
It comes down to who controls the ads.
On a video platform
- The platform decides the ad load and keeps a share of the ad revenue.
- The platform pays you to keep people on the platform, not on your work.
- You compete with everything else in the feed.
On your own site
- You choose the ad partner, the placements and the density.
- Traffic arrives from search with a question to answer.
- You control the experience and the ad space, and the split is agreed in writing.
How it works
Display ads
Networks such as Mediavine and Raptive run ads on your pages.
- Ads that fit mobile and desktop
- Baseline revenue from launch
Sponsorships
You still sign brand deals, with numbers to back you up.
- Sponsor landing pages and custom ad formats
- Affiliate deals on your terms
Analytics
Dashboards show where the money comes from.
- RPM per page and per device
- A/B tests for ad placements
Why sponsors value an owned site
- Control
- Brands can’t customize ads on Facebook or YouTube. On your site they can, and they can measure exactly what works with UTM parameters and conversion pixels.
- Audience quality
- Readers come back, and brands value that trust. Repeat visitors show up in analytics the sponsor can check.
The revenue model
Three layers. Most sites start with the first and add the others as the audience grows.
- 01
Display ads
Programmatic ads sold per thousand pageviews. The steadiest layer, and the first one we set up.
- 02
Sponsorships
Direct deals priced per placement or campaign, depending on audience size and fit.
- 03
Your own products
Courses, memberships and products you sell directly. You keep the sale price minus payment fees.
Illustrative estimate: display ads only
Assumptions: 500,000 monthly pageviews, ads on every page, and a display RPM (revenue per 1,000 pageviews) of $6. These are example inputs, not a forecast for your site.
| Input | Value |
|---|---|
| Monthly pageviews (assumed) | 500,000 |
| Display RPM (assumed) | $6.00 |
| Estimated display revenue per month | $3,000 |
Calculation: 500,000 ÷ 1,000 × $6 = $3,000. Real RPMs vary by niche, season, device mix and ad partner. Sponsorship and product revenue depend on your audience and offers, so we do not estimate them here.
Contact
Tell us what you want to build or grow
Share your site or channel and what you want from it. We read every message and reply by email.